GNERD 1 Page Business Plan
Overview
GNERD has a clear business objective to distribute Internet and Games products and services. Our core focus is on addressing the key customer problem and associated opportunities within Darwin.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new service for Darwin. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
GNERD has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for a quality internet/gaming cafe in Darwin. This is a critical issue for our selected target market of 18-28 year old males.
The Value Proposition
GNERD is uniquely positioned to deliver value to 18-28 year old males. "GNERD offers a relaxing atmosphere to game in your free time." In order to deliver on this proposition, we come with 10 years experience in large networking environments, so you can rely on stability. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Internet and Games market. We consider our key competitors to be: Casurina Squares' internet booths and EB Games. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Casurina Squares' internet booths and EB Games with our high speed internet and reliable computers, as well as offering a social place to gather.
Key Strategies
Over the next 6 months our focus will be to create an enjoyable place for nerds and and net surfers.. This task will be undertaken in the context of our broader strategy to Expand GNERD into a larger location.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: official launch of our store gaining our first 100 customers hosting our first lan games lock in night
About this document
Internet and Games Business Plan
This document was created by Emma of GNERD using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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