JMTS Safety Training Ltd 1 Page Business Plan

Health and Safety Training and consultancy Business Plan

JMTS Safety Training Ltd 1 Page Business Plan

Overview

JMTS Safety Training Ltd has a clear business objective to produce Health and Safety Training and Consultancy services. These services have been developed over 2 years with a core focus on addressing the key customer problems and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

JMTS Safety Training Ltd has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as providing cost effective accredited Health and Safety Training. This is a critical issue for our selected target market of Directors and Facility Managers.

The Value Proposition

JMTS Safety Training Ltd is uniquely positioned to deliver value to Directors and Facility Managers. "JMTS Safety Training Ltd will save you money, keep your employees safe, and assist with you complying with health and safety law." In order to be deliver on this value proposition, we We are accredited and have proven training competence and can provide flexibility in training mediums and therefore costs. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Health and Safety Training and Consultancy market. We consider our key competitors to be: Phoenix Health and Safety, RRC, and EEF. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Phoenix Health and Safety, RRC, and EEF by having lower overheads, are a leaner business with greater flexibility allowing us to be more cost effective.

Key Strategies

Over the next 6 months our focus will be to increase income streams and revenue by increasing our monthly advertising budget to £1000. This task will be undertaken in the context of our broader strategy to get a London office and increase gross profit to £50000 by doubling advertising fees and courses provided further in the second year. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: £30000 profit, move in to a London office and achieve annual profit of £50000.

About this document
Health and Safety Training and consultancy Business Plan
This document was created by Jon of JMTS Safety Training Ltd using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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