Kasy Cake Toppers 1 Page Business Plan

Fondant edible cake toppers Business Plan

Kasy Cake Toppers 1 Page Business Plan

Overview

Kasy Cake Toppers has a clear business objective to develop, produce, promote and distribute edible fondant cake toppers products. These products have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it is critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Kasy Cake Toppers has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Help customers to create their own birthday, wedding and party cakes at home. This is a critical issue for our selected target market of families with kids & wedding couples.

The Value Proposition

Kasy Cake Toppers is uniquely positioned to deliver value to families with kids & wedding couples. "Kasy Cake Toppers will help them to create their own custom cakes for any occasion with a lower price tag. In order to be deliver on this value proposition, we create unique cake toppers, all are hand made and make to order to impress our customer's guests at any occasion. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the edible fondant cake toppers market. We consider our key competitors to be: Un-edible cake toppers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Un-edible cake toppers by making Unique creative & tasty cake toppers custom made to customer needs .

Key Strategies

Over the next 6 months our focus will be to Sell more of related cake decorating products at competitive price to our target market. This task will be undertaken in the context of our broader strategy to sell quality products from local suppliers, even competitors products ! . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch an online store to reach more potential customers (achieved in Sep 13!), add more value adding products & services to our product offering and increase our annual revenue to $30,000 before end of 2014.

About this document
Fondant edible cake toppers Business Plan
This document was created by Kajini of Kasy Cake Toppers using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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