LMLA 565 1 Page Business Plan
Overview
LMLA 565 has a clear business objective to develop, produce, promote and distribute professional development services and community service opportunities. These services have been developed over 4 years with a core focus from NMA on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
LMLA 565 has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as qualifications. This is a critical issue for our selected target market of Flight Service Specialists.
The Value Proposition
LMLA 565 is uniquely positioned to deliver value to Flight Service Specialists. "LMLA 565 will provide the opportunity for AFSS specialists to network and develops their skills." In order to be deliver on this value proposition, we in LMLA 565 have connections with the NTC and NMA to get programs for betterment and allow for networking. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the professional development market. We consider our key competitors to be: Union, colleges, other leadership organizations that are not a part of the work environment. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Union, colleges, other leadership organizations that are not a part of work by being local. We are able to provide a positive environment to learn and get to know new people.
Key Strategies
Over the next 6 months our focus will be to Certified Manager Program
2 year Manager course with facilitator or self facilitated.
This task will be undertaken in the context of our broader strategy to Market personal skills and networking. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 Months are: newsletter announcing CM order other manager course complete election process and develop a years plan for 2014.
About this document
professional development Business Plan
This document was created by Toni Early of LMLA 565 using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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