OddlyTrends 1 Page Business Plan
Overview
OddlyTrends has a clear business objective to develop, produce, promote and distribute Fashion, organics, beauty products. These products have been developed over 1 day with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
OddlyTrends has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Affordable fashion, healthy lifestyle, products that work. This is a critical issue for our selected target market of Teens and young women.
The Value Proposition
OddlyTrends is uniquely positioned to deliver value to Teens and young women. "OddlyTrends will Provide products that are high quality, organic, and handmade without the exuberant costs." In order to be deliver on this value proposition, we We create our products efficiently to lower costs without sacrificing quality and promote them honestly to establish trust with consumers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fashion, organics, beauty market. We consider our key competitors to be: Etsy, modcloth, bath and body. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Etsy, modcloth, bath and body by Better pricing, high focus on customer service, a personalized experience instead of just a product.
Key Strategies
Over the next 6 months our focus will be to Online marketing, establish word of mouth, Facebook, business cards, blogging. This task will be undertaken in the context of our broader strategy to New products, steady monthly production & income, grow business, trademark name, sell in stores?. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch store Obtain positive feedback Sell 50 items
About this document
Fashion, organics, beauty Business Plan
This document was created by Sarah of OddlyTrends using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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