Polyson Production Ltd. 1 Page Business Plan
Overview
Polyson Production Ltd. has a clear business objective to promote and distribute Flexible polymer sunroom products and services. These products and services have been developed over 16 years in Montreal. Polyson Production Ltd. has a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Polyson Production Ltd. has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Sales technique. This is a critical issue for our selected target market of House Owners.
The Value Proposition
Polyson Production Ltd. is uniquely positioned to deliver value to House owners. "Polyson Production Ltd. will build a modern sunroom that attached to the house to provide an enjoyable life." In order to be deliver on this value proposition, our commission based programs encourage our product users to spread the words among their network. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Flexible polymer sunroom market. We consider our key competitors to be: Glass sunroom companies. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with glass sunroom companies by Unique flexible polymer panels that are impact resistant, light weighted and sustainability .
Key Strategies
Over the next 6 months our focus will be to
Set up 2 showrooms
Train salesmen
Train assemblers
Develop MPP
Develop sales technique
Distribute flyers via Canada Post
. This task will be undertaken in the context of our broader strategy to Train chief salesmen to manage a showroom
Train assistance salesmen
Host a MPP meeting every 3 months
Set up an MPP email system
. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 customers Launch a manufacturer in our area Have our products in every block
About this document
Flexible polymer sunroom Business Plan
This document was created by Cardison of Polyson Production Ltd. using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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