Premiere Statewide Towing 1 Page Business Plan
Overview
Premiere Statewide Towing has a clear business objective to provide excellent customer service in the towing and road side assistance. These services have been developed over 10 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Premiere Statewide Towing has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Arriving at an adequate time frame for towing and overcharging customers. This is a critical issue for our selected target market of stranded motorist.
The Value Proposition
Premiere Statewide Towing is uniquely positioned to deliver value to local body shop, Motor clubs, contracted businesses. "Premiere Statewide Towing will arrive on time and provide a professional service at a fair price. Customer satisfaction is top priority. In order to deliver on this value proposition. Our team carries 10 years of experience in towing and customer service. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors in the towing and roadside assistance market. We consider our key competitors to be: Performance towing, elite towing, Johnson towing, stepps towing . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Performance towing, elite towing, Johnson towing, stepps towing by Having our own unique yard, and better towing rates than our competitors .
Key Strategies
Over the next 6 months our focus will be to Build our customer base to 20 contracts because we would have to increase our fleet of 4 trucks to 6 trucks . This task will be undertaken in the context of our broader strategy Which is to expand to our second site . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Purchasing of property, Purchase of 4 tow trucks, Obtain 10 contracts in 6 months, 20 in a year, and have second site in planning stages by second year.
About this document
Transport broke down vehicles Business Plan
This document was created by Nelson of Premiere Statewide Towing using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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