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Monday, October 7, 2013

Prodigy 1 Page Business Plan

Headphone (pads) for glasses Business Plan

Prodigy 1 Page Business Plan



Overview

Prodigy has a clear business objective to develop Headphones (pads) for glasses users products. These products have been developed over 0 days with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Prodigy has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Headphones that don't apply pressure when wearing glasses. This is a critical issue for our selected target market of 4 eyed youth :p.

The Value Proposition

Prodigy is uniquely positioned to deliver value to 4 eyed youth :p. "Prodigy will Provided comfortable headphones for glasses users." In order to be deliver on this value proposition, we Prodigy is a company of 23 employees with the right balance of quality and designers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a lack of competitors within the Headphone (pads) for glasses market. We consider our key competitors to be: No one . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with No one by Unique selling point.


Key Strategies

Over the next 6 months our focus will be to Appoint positions

Market research

Fundraising. This task will be undertaken in the context of our broader strategy to Design and produce more accessories. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 1 year are: Launch and design a new product Fundraise Sell 500 to technology shops

About this document
Headphone (pads) for glasses Business Plan
This document was created by John of Prodigy using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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