qwiknails 1 Page Business Plan
Overview
qwiknails has a clear business objective to develop, produce, promote and distribute nail wraps products. These products have been developed over 8 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
qwiknails has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as qwiknails provides an affordable, quick and easy way to colour nails. This is a critical issue for our selected target market of girls who want to use nail wraps as a quick and easy way to attractive nails.
The Value Proposition
qwiknails is uniquely positioned to deliver value to girls who want to look good quick. "qwiknails will provide an easy, effective nail wrap." In order to deliver on this value proposition, qwiknails is made from the best quality vinyl. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the nail wraps market. We consider our key competitors to be: Nail Rock, Elegant Touch, Boots, Superdrug, Claire's Accessories . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Nail Rock, Elegant Touch, Boots, Superdrug, Claire's Accessories by Better quality product, easier to use design.
Key Strategies
Over the next 6 months our focus will be to rebrand the logo and packaging and then launch a public relations campaign in the UK. This task will be undertaken in the context of our broader strategy to develop new product lines and expand the market to Australia. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
- Rebrand and relaunch in the UK
- Sell 100 products a day
- Launch in Australia
About this document
nail wraps Business Plan
This document was created by Samantha Desport of qwiknails using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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