Roofing Shingles 1 Page Business Plan

Residential roofing shingles Business Plan

Roofing Shingles 1 Page Business Plan

Overview

Roofing Shingles division has a clear business objective to distribute Residential roofing shingles products and delivery services. These products and services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to develop a new customer base. Customer development is considered to be the critical activity and we are seeking to grow the number of customers immediately. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer development. Our long term objective is to build a clear customer development process.

The Customer

Roofing Shingles has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem being price and delivery. This is a critical issue for our selected target market of qualified residential roofing contractor.

The Value Proposition

The Roofing Shingles division is uniquely positioned to deliver value to the pre-qualified residential roofing contractor. "The Roofing Shingles division will have a great price with just in time guaranteed delivery to site." In order to be deliver on this value proposition, we have great buying power and a dedicated freight service. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the residential roofing shingles market. We consider our key competitors to be: Roofmart, Home Depot, Rona, Lowes, Home Hardware and other shingle houses. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Roofmart, Home Depot, Rona, Lowes, Home Hardware and other shingle houses. by improving delivery to site. No need to pick up. Guaranteed.

Key Strategies

Over the next 6 months our focus will be to find listing of all roofers to prequalify for future prospecting. All sales reps will be responsible to follow up with those selected. This task will be undertaken in the context of our broader strategy to develop business that will keep the client satisfied. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next year are: Obtain 100 new clients. Publish product price list. Launch product line.

About this document
Residential roofing shingles Business Plan
This document was created by Mike of Roofing Shingles using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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