Sound of the House Ltd 1 Page Business Plan
Overview
Sound of the House Ltd has a clear business objective to write, record, release and distribute music products and services. These products and services have been developed over 20 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Sound of the House Ltd has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as overlooking the value of writing songs inspired from sermons and the culture of their church. We are pairing the word being preached in a house with a sound, a distinct sound all it's own. Putting it into song form and releasing the vibe and culture of a church musically. Uniting the hearts of the Pastor and Worship Leader as well as creating ownership in the church body.
We also see individual artist duplicating each other in sound, style and audience and would like to explore the other options associated with reaching new customers. This is a critical issue for our selected target market of Churches with good worship teams and also the young vibrant youth culture that is looking for something unusual, different and unchurched.
The Value Proposition
Sound of the House Ltd is uniquely positioned to deliver value to great Churches with great worship teams and to also bring value to the thriving unchurched youth culture. "Sound of the House Ltd will fuel the culture of your local body by creating ownership and uniqueness through the songwriting, recording and releasing of music that marks who you are.." In order to deliver on this value proposition, Derick Thomas, Dove and Stellar award nominated songwriter and producer, former writer with EMI/CMG and owner of Sound of the House is bringing all of his 20+ years of experience to the forefront. His writing has been recognized for his ability to hear a word and celebrate it musically. To take a a sometimes unspoken culture of a church and put it into words, lyrics and rhythms that release a sound. He has a team of writers which consist of worship leaders and artists who write for their own celebrated projects. We teach our worship leader writers to recognize a potential song while it's only a sermon and begin crafting lyrics that celebrate the revelation going forth.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Recording market. We consider our key competitors to be: Most churches who can record their own CD project.
These days they can record and duplicate CDs in house as well as release it digitally on iTunes.
Where they fail at is in A. Recognizing the potential of writing from the sermon and igniting their individual churches passion for their own music and B. They don't have a national distribution outlet or D2C opportunities. This means a project will explode on the scene and sell to 10-20% of the congregation then sit on the stock shelves. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with most churches that can record their own project by Our ability to put feet on the project so others can hear it that otherwise would not. We are constantly marketing to people inside and outside the movement to achieve synergy and our marketing strategy is to geared toward relationship and synergy with the company first and the product second. .
Key Strategies
Over the next 6 months our focus will be to appoint a Chief Marketing Executive and an A&R Executive to the label.
To acquire national distribution of CDs, Books and T-shirts.
Acquire D2C distribution. (Direct to Church)
We are planning to record a female pop artist and also get the attention of churches to do a live recording of their worship team. . This task will be undertaken in the context of our broader strategy to create a community or movement. Traveling to four states we will connect with four churches and host a conference in each city teaching on Discovering, Developing and Deploying the Sound of your House.
This will also involve bringing 5-6 worship leaders together to write, a band to play and a producer to bring it to life. Finally we will do a live recording and release it D2C.
At the same time we will be developing 2-4 new artist for the CCM side of things. Writing and recording music that is of the pop genre for teenagers thru to the baby boomer demographic. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Acquire 40k D2C-Subscribers Develop 4 CCM Artist
Record 5 Churches
About this document
Write Record Release & Distribute Music Business Plan
This document was created by Derick of Sound of the House Ltd using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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