Studio 1 Page Business Plan
Overview
Our studio has a clear business objective to provide a good recording environment for musicians, to distribute music instruments, to sell products and services. These products and services will be developed soon with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Our studio has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as finding a music studio close to them, cheap enough for them to come more often than they usually do, and a studio that has good quality material. This is a critical issue for our selected target market of young adults and teenagers.
The Value Proposition
Our studio is uniquely positioned to deliver value to Young adults/teenagers musicians. "Our studio will Provide a service close to you that will help you repeat and record your music." In order to be deliver on this value proposition, we provide our unique expertise and our knowledge in music materials, close to you. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Recording music instruments sell market. We consider our key competitors to be: Studio bleu
RAS. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Studio bleu
RAS by different localisation, different instruments, different target (we target teenagers when they target professionals, and that is our specifity).
Key Strategies
Over the next 6 months our focus will be to promote our studio on the internet, send ads in the neighborhood. This task will be undertaken in the context of our broader strategy to Find a bigger local to open new recording studios, expand our products' choice (new brands, luxury instruments, new accessories). These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: obtaining 100 customers, opening 2 new studios and being able to hire a new sound engineer.
About this document
Recording music instruments sell Business Plan
This document was created by Mallo of Studio using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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