The Cosmetic Nurse 1 Page Business Plan
Overview
The Cosmetic Nurse has a clear business objective to promote and perform Aesthetic Treatments services. These services have been developed over 3 months with a core focus on addressing the key customer wishes and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
The Cosmetic Nurse has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer need as Dermatology and Aesthetics Combined. This is a critical issue for our selected target market of anyone from teenagers with acne to older people with ageing skin.
The Value Proposition
The Cosmetic Nurse is uniquely positioned to deliver value to Everyone. "The Cosmetic Nurse will offer excellent quality." In order to be deliver on this value proposition, we will be up to date with latest treatments and become more and more experienced. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Aesthetic Treatments market. We consider our key competitors to be: Dr Leah, Skin, transform. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Dr Leah Skin transform by being a Smaller more focused more up to date practice we can offer more value and experience for money.
Key Strategies
Over the next 6 months our focus will be Marketing, Word of Mouth, PR. This task will be undertaken in the context of our broader strategy to Expand to more treatments eg sclerotherapy, dermeroller . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 customers Go to conference Learn two new treatments per year!
About this document
Aesthetic Treatments Business Plan
This document was created by Sarah of The Cosmetic Nurse using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment