The Eric Mitchell Publishing Group, LLC. 1 Page Business Plan
Overview
The Eric Mitchell Publishing Group, LLC. has a clear business objective to develop Magazine, Print Media, products and services. These products and services have been developed over 6 Years with a core focus on addressing the key consumer and business problems and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to be the genuine voice of and for a community. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a strong medium of communication between business and resident while exposing the beauty of a community.
The Customer
The Eric Mitchell Publishing Group, LLC. has been created with a clear focus on the needs of the residents and business community of Prince Georges County. Through a structured customer discovery process, we have validated the key customer problem as The need to build pride of residency and more.. This is a critical issue for our selected target market of Businesses.
The Value Proposition
The Eric Mitchell Publishing Group, LLC. is uniquely positioned to deliver value to Businesses. "The Eric Mitchell Publishing Group, LLC. will Provide a valuable resource medium to their demographic. and ViceVersa" In order to deliver on this value proposition, with my experience in media creation extends over 13 years from Web Development, Corporate Branding, and creating businesses.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have specific competitors within the Magazine, Print Media, market for Prince Georges County. We consider our key competitors to be: PGSuite Magazine, Washington Business Guide, . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with PGSuite Magazine, Washington Business Guide, by our publication focusing on a larger demographic. We are for and about "The Prince Georgian" and what he/she has access to as a resident. We are Social Life, not Social Concern.
Key Strategies
Over the next 6 months our focus will be to Provide opportunity for exposure by being the main media resource for both residents and businesses of Prince Georges County at large and beyond. . This task will be undertaken in the context of our broader strategy to Change the perception and character of Prince Georges county and its residents and business community as a whole. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 1000 Subscribers, Premier the Radio Show, while becoming a credible voice though this publication to local Radio and TV networks
About this document
Magazine, Print Media, Business Plan
This document was created by Eric Mitchell of The Eric Mitchell Publishing Group, LLC. using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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