Ashanti foods 1 Page Business Plan
Overview
Ashanti foods has a clear business objective to produce Peanut brittle products. These products have been developed over 1 week with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Ashanti foods has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Products on the market are bulky and unattractive. This is a critical issue for our selected target market of 9 to 5 employees.
The Value Proposition
Ashanti foods is uniquely positioned to deliver value to 9 to 5 employees. "Ashanti foods will A nice a convenient snack." In order to be deliver on this value proposition, we We repackage traditional foods in convenient packaging. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Peanut brittle market. We consider our key competitors to be: Local peanut brittle sellers . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Local peanut brittle sellers by Large distribution network and highly renowned brand name .
Key Strategies
Over the next 6 months our focus will be to Package bite size snacks in attractive packages. This task will be undertaken in the context of our broader strategy to Sell 5000 a day. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Sell 500 a day Sell 1000 a day Sell 2000 a day
About this document
Peanut brittle Business Plan
This document was created by Jones of Ashanti foods using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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