Concierge Host 1 Page Business Plan
Overview
As Personal Concierge Hosts, we have a clear business objective to produce customized Miami experiences. These services have been newly developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Our Concierge Host service has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Their need to enjoy a Miami experience exactly how they envisioned it with the least amount of stress possible. This is a critical issue for our selected target market of Wealthy affluent Miami visitors.
The Value Proposition
We are uniquely positioned to deliver value to Wealthy affluent Miami visitors. "As Personal Concierge Hosts, we will make sure your trip is exactly how you envisioned it." In order to deliver on this value proposition, we will use our invaluable personal contacts and established relationships to ensure that you have the experiences you desire most while in Miami. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Customized Personal market. We consider our key competitors to be: Life-Prestige, Velet Rope, Your Miami Concierge, We Own South Beach
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Life-Prestige, Velet Rope, Your Miami Concierge, We Own South Beach
by Our personal and professional contacts both locally and internationally give us an advantage over our competitors .
Key Strategies
Over the next 2 months our focus will be to approach all potential affiliates and partners for referrals and recommendations. This task will be undertaken in the context of our broader strategy to Set up strategic partnerships with luxury properties for referrals and reccomendations. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next year are: Build network of referral partners Obtain 3 clients by March for music conference Launch website
About this document
Customized Personal Business Plan
This document was created by Kimberly of Concierge Host using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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