Crackhouse 1 Page Business Plan
Overview
Crackhouse has a clear business objective to develop, produce, promote and distribute Speciality coffee delivery & education products. These products have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Crackhouse has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Understanding coffee taste through origin - being connected w the root. This is a critical issue for our selected target market of founders, entrepreneurs, hipsters, trendsetters, celebrities.
The Value Proposition
Crackhouse is uniquely positioned to deliver value to founders, entrepreneurs, hipsters, trendsetters, celebrities. "Crackhouse will Provide outstanding coffee directly from source that educates you on the finer tasting dimensions and makes you work better." In order to be deliver on this value proposition, we Unfair advantage - FMCG sold through compelling TV show. No other coffee company can deliver this level of branding and no other company can innovate coffee.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Speciality coffee delivery & education market. We consider our key competitors to be: A lot- leads on kick starter, subscription business, San Fran trendsetters, and small independents / speciality / boutique. We're taking speciality to masses, via online. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with A lot- leads on kick starter, subscription business, San Fran trendsetters, and small independents / speciality / boutique. We're taking speciality to masses, via online by Premium coffee w exciting education for that variety, delivered to your door.
Key Strategies
Over the next 6 months our focus will be to Sell coffee at premium rate to a lot of subscribers and build brand awareness and 'hotness' = create a very hot tv show. This task will be undertaken in the context of our broader strategy to Sell a high quantity of coffee to a couple of vendors at premium price. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Successful kick starter Completion of series one Release of first show with 1000 subscribers absolute min.
About this document
Speciality coffee delivery & education Business Plan
This document was created by Forest of Crackhouse using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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