Digiscot Solutions 1 Page Business Plan
Overview
Digiscot Solutions has a clear business objective to develop, produce, promote and distribute websites services. These services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we considered it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers and increase revenue. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Digiscot Solutions has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as solving their lack of an online presence. This is a critical issue for our selected target market of small to medium enterprises.
The Value Proposition
Digiscot Solutions is uniquely positioned to deliver value to small to medium enterprises. "Digiscot Solutions will create you a website or provide seo services allowing you to be competitive in the current market where having an online presence is vital.." In order to be deliver on this value proposition, we can use our experience of the internet and internet marketing which means we dont just create good looking websites, we know how to create a website that will rank and convert bringing you in more customers and sales the fact we are a family run business allows us to bring you a personalised service at great prices.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the websites market. We consider our key competitors to be: Siobhanpreston.com
pretty clicks
webdesignglasgow.co.uk
darrensumnerswebdesign.co.uk
Ns design
zapp designs
Mbl web design
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Siobhanpreston.com
pretty clicks
webdesignglasgow.co.uk
darrensumnerswebdesign.co.uk
Ns design
zapp designs
Mbl web design
Because we are a Family run business with customer service at the forefront, the fact we are internet marketing experts gives us a competitive advantage we can pass on to our clients..
Key Strategies
Over the next 6 months our focus will be to Increase advertising, rank our website, network, improve social media presence, undertake email campaigns and direct mailings.. This task will be undertaken in the context of our broader strategy to grow our client base, increase our revenue and eventually Outsource our lead generation web design by taking on freelance sales and design staff, .. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 12 months are: rank page 1 google earn £5000 per month 5000 fans across all social media platforms
About this document
websites Business Plan
This document was created by Allan of Digiscot Solutions using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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