Fish or Starve LLC. 1 Page Business Plan
Overview
Fish or Starve LLC. has a clear business objective to develop, produce, promote and distribute Fishing lifestyle apparel products. These products have been developed over 4 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to make fishing more fulfilling and share our passion through innovative, fun, creative products. Whilst our existing products have been useful for testing the customer's wants, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Fish or Starve LLC. has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as need for a Very high style apparel related to a lifestyle that makes one fulfill an organic drive. This is a critical issue for our selected target market of Fishermen and their friends or relatives.
The Value Proposition
Fish or Starve LLC. is uniquely positioned to deliver value to Fishermen and their friends or relatives. "Fish or Starve LLC. will help fishermen fulfill their social urge to stand out as a true example of an angler." In order to deliver on this value proposition, we study and aquire business principles and strategies needed to succeed in almost any industry, and have proven this in the past but what makes us very unique is we develop and sell products that we really, really want for ourselves! This is the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fishing lifestyle apparel market. We consider our key competitors to be: Buckwear, fish face, eBay, salt life & g-loomis. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Buckwear, fish face, eBayers, salt life, g-loomis by True connection to the lifestyle and a lot of creativity!.
Key Strategies
Over the next 6 months our focus will be to develop or acquire amazingly awesome and creative fishing products. This task will be undertaken in the context of our broader strategy to create a highly systemized retail distribution model utilizing remote merchandising units and industry specific trade shows. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Occupy a "world headquarters" retail location and distribution hub. Aquire usda approvals for smoked fish and clam chowder production. Finally a mall inline retail space model.
About this document
Fishing lifestyle apparel Business Plan
This document was created by Bobby of Fish or Starve LLC. using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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