GR8Trays 1 Page Business Plan
Overview
GR8Trays has a clear business objective to distribute Great Trays that have 100s of practical uses for homeowners, travelers and commercial businesses. These products have been developed over 30 years with a core focus on agricultural use and the key customer problems to contain wet/dirty material.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
GR8Trays has been created with a clear focus on the needs of variuos customers. Through a structured customer discovery process, we have validated a key customer problem that our Big trays solve big messy problems. This is a critical issue for our selected initial target market of Footwear sellers.
The Value Proposition
GR8Trays is uniquely positioned to deliver value to Footwear sellers. "GR8Trays will contain Dirty boots/gear so car trunks or mud rooms stay clean & dry". In order to deliver on this value proposition, we know Big trays contain big messes. This capability has taken considerable design & tooling investment to develop. This forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the boot tray market. We consider our key competitors to be: Rubbermaid. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Rubbermaid because our trays are the biggest.
Key Strategies
Over the next 6 months our focus will be to travel New England and meet suitable retailers for GR8Trays. This task will be undertaken in the context of our broader strategy to Develop alternate market opportunties for large tray usage. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Buy a truck for delivery
Import a container
Quit my day job
About this document
Great trays 100s of uses Business Plan
This document was created by Skip of GR8Trays using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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