Never Another 1 Page Business Plan
Overview
Never Another has a clear business objective to develop, produce, promote and distribute Children's clothes and gifts products and services. These products and services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Never Another has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Re-loved designer brands at an affordable cost. This is a critical issue for our selected target market of Mams dads and family.
The Value Proposition
Never Another is uniquely positioned to deliver value to Mams dads and family. "Never Another will be a world of affordable brands and gifts with Never Another chance to buy." In order to be deliver on this value proposition, we We understand the need of our core customer to want to the best for our children at the best price. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Children's clothes and gifts market. We consider our key competitors to be: Children's clothes shops on the high street and internet - Ebay, Gumtree etc. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Children's clothes shops on the high street and internet - Ebay, Gumtree etc by sourcing the best re-loved products and Never Another gifts .
Key Strategies
Over the next 6 months our focus will be to Develop and create a strategy to acquire customers to believe in WHY we do what we do. This task will be undertaken in the context of our broader strategy to Expand the idea to a coffee shop/cafe to be incorporated into the clothes shop so everything can be shopped under one roof. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Conversion of customers to believe in WHY we do what we do Coffee shop/cafe Expansion of Never Another into other areas
About this document
Children's clothes and gifts Business Plan
This document was created by Nick of Never Another using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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