Platinum Events 1 Page Business Plan
Overview
Platinum Events has a clear business objective to develop, produce, promote and distribute Events Planning products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Platinum Events has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for a wedding and event planner. This is a critical issue for our selected target market of events Hosts/Hostess'.
The Value Proposition
Platinum Events is uniquely positioned to deliver value to events Hosts/Hostess'. "Platinum Events will provide "A" grade services to every customer." In order to be deliver on this value proposition, we source everything required by the customer and we put together a quote.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Events Planning market. We consider our key competitors to be: The Prop People. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The Prop People by affordable and competitive rates.
Key Strategies
Over the next 6 months our focus will be to promote Platinum Events Services. This task will be undertaken in the context of our broader strategy to expand into a new service. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch New Service Obtain a sizeable customer base
About this document
Events Planning Business Plan
This document was created by Matthew of Platinum Events using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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