StoreRite 1 Page Business Plan
Overview
StoreRite has a clear business objective to provide secure document destruction/management services. These services have been established over three years with a core focus on addressing the customer concerns related to information security
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our long term business objective is to acquire new customers and maintain our current customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
StoreRite has been created with a clear focus on the needs of our customers. Through a customer discovery process, we have validated the key customer problem as lack of customer service. Additional staffing with strong customer service abilities and writing skills. This is a critical issue for our selected target market of organizations, health care providers, legal community, government agencies, and financial institutions.
The Value Proposition
StoreRite is uniquely positioned to deliver secure document destruction and management with personal customer service to organizations, health care providers, legal community, government agencies, and financial institutions "StoreRite will offer Secure Information Shredding and Destruction with competitive pricing. Let us provide those customers with mobile or drop off services to meet their business needs by a locally owned and operated business." In order to be deliver on this proposition, we do business contract free, we strive to earn your business; rather than find you are "handcuffed" to us by a contract. This has taken considerable time and effort to develop the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Secure document destruction/management market. We consider our key competitors to be: Cintas
Iron Mountain
Confidential Data Destruction
Access
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Cintas
Iron Mountain
Confidential Data Destruction and Access by providing locally owned and operated secure document management: We will offer mobile shredding services as well as drop off availability.
Key Strategies
Over the next 6 months our focus will be to enhance internet marketing including search engine optimization. Increase staffing to provide additional hours of operation.This task will be undertaken in the context of our broader strategy to expand areas of service coverage with additional equipment and drivers to include multiple routes. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next two years are: Increase customer base, fleet equipment, personnel staff and increase building space
About this document
Secure document destruction/management Business Plan
This document was created by Jacqueline of StoreRite using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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