Yoga Bird 1 Page Business Plan

Yoga classes and programs Business Plan

Yoga Bird 1 Page Business Plan

Overview

Yoga Bird has a clear business objective to develop, produce, promote and distribute yoga classes and programs products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Yoga Bird has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Fitness maintenance and pain management. This is a critical issue for our selected target market of Parents of children age 0-18.

The Value Proposition

Yoga Bird is uniquely positioned to deliver value to Parents of children age 0-18. "Yoga Bird will Provide yoga classes to improve focus, attention, health and well being for the whole family." In order to be deliver on this value proposition, we 5 years of experience working with experts at CHOP and Penn. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Yoga classes and programs market. We consider our key competitors to be: Radiant Child yoga

The Yoga Garden

Little Flower yoga

. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Radiant Child yoga

The Yoga Garden

Little Flower yoga

by Unique training in Autism and ADHD.

Key Strategies

Over the next 6 months our focus will be to Develop standard yoga program for adults and children. This task will be undertaken in the context of our broader strategy to Expand into ASD and ADHD specific programs and individual counseling. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new product Obtain 100 customers for child program Obtain 100 customers for adult program

About this document
Yoga classes and programs Business Plan
This document was created by Julie of Yoga Bird using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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