2GR 1 Page Business Plan
Overview
2GR has a clear business objective to offer local private hire taxi company services. These services are to be developed over the next 12 months, with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
2GR has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Lack of industry knowledge. This is a critical issue for our selected target market of Local residents and businesses.
The Value Proposition
2GR is uniquely positioned to deliver value to Local residents and businesses. "2GR will To provide a local personal and private service." In order to be deliver on this value proposition, we will offer a Friendly, reliable and personal service This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the taxi company market. We consider our key competitors to be: Wilson taxis and
88888 cabs. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Wilson taxis and
88888 cabs by offering an alternative option to
serve ever increasing demands of the local town and surrounding areas..
Key Strategies
Over the next 6 months our focus will be to Implement and develop a taxi business. Offering local private hire airport and dock runs . Also to offer courier document service to local businesses.. This task will be undertaken in the context of our broader strategy to Increase fleet size within 12 months.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Set up business Choose business type Select premises
Target local residents where there is am ever increasing demand for private hire taxi services.
About this document
taxi company Business Plan
This document was created by Gary of 2GR using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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