Albanesi Insurance 1 Page Business Plan
Overview
Albanesi Insurance has a clear business objective to distribute Insurance products. These products have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Albanesi Insurance has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as business preservation. This is a critical issue for our selected target market of larger premium businesses.
The Value Proposition
Albanesi Insurance is uniquely positioned to deliver value to larger
businesses. "Albanesi Insurance will understand vital insurance needs.." In order to be deliver on this value proposition, we listen intently to our customers problems.
This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Insurance market. We consider our key competitors to be: John Glover Agency. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with John Glover Agency by I offer personalized service to all my clients..
Key Strategies
Over the next 6 months our focus will be to increase referral business. This task will be undertaken in the context of our broader strategy to ask my current clients for referrals. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next year are: Earn $100,000 Retain 90% of my business and move up market.
About this document
Insurance Business Plan
This document was created by Stephen Albanesi of Albanesi Insurance using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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