ASSET 1 Page Business Plan
Overview
ASSET has a clear business objective to provide affordable and reliable Portable Appliance Testing and Inspection services. These services have been developed over 20 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to provide excellent service to all our Customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
ASSET has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Servicing clients needs. This is a critical issue for our selected target market of Educational establishments
The Value Proposition
ASSET is uniquely positioned to deliver value to Schools. "ASSET will provide PAT tests that are a legal requirement with an annual inspection." In order to be deliver on this value proposition, we We have been trading for 20 years and have a loyal customer base who trust us to complete the annual tests and not to worry about anything. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Electrical health and safety tests market. We consider our key competitors to be: MITIE. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with MITIE by being local, reliable and competitive in our pricing.
Key Strategies
Over the next 6 months our focus will be to Canvas new clients. This task will be undertaken in the context of our broader strategy to Expand into new fields of income. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: We have been trading for 20 years We can provide excellent references We obtain a significant portion of new business through word of mouth
About this document
Electrical health and safety tests Business Plan
This document was created by mark of ASSET using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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