Butterfly group 1 Page Business Plan

Fitness classes Business Plan

Butterfly group 1 Page Business Plan

Overview

Butterfly group has a clear business objective to develop, produce, promote and distribute Fitness classes services. These services have been developed over 1year with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Butterfly group has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for people to be fit and healthy. This is a critical issue for our selected target market of mothers with young children.

The Value Proposition

Butterfly group is uniquely positioned to deliver value to Mothers. "Butterfly group will Provide fitness classes that are fun and energetic to encourage a healthy lifestyle." In order to deliver on this value proposition, we encourage mothers to bring their children to also enjoy the activity. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Fitness classes market. We consider our key competitors to be: Other zumba instructors, fitness instructors. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other zumba instructors, fitness instructors by Unique selling point, mothers exercise with their kids and also every other class is free.

Key Strategies

Over the next 6 months our focus will be to Launch new classes, distribute flyers.. This task will be undertaken in the context of our broader strategy to Expand zumba classes to aerobics classes. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 50 customers Launch new fitness class .

About this document
Fitness classes Business Plan
This document was created by Wilhelmina of Butterfly group using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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