Castle Keepers Maintenance Inc 1 Page Business Plan
Overview
Castle Keepers Maintenance Inc has a clear business objective to produce Window Cleaning & Pressure Washing services. These services have been developed over 4 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Castle Keepers Maintenance Inc has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Creating first class customer service every time.. This is a critical issue for our selected target market of High end beach homes.
The Value Proposition
Castle Keepers Maintenance Inc is uniquely positioned to deliver value to High end beach homes. "Castle Keepers Maintenance Inc will Provide a service that allows our customers time to enjoy their lives ." In order to deliver on this value proposition, We will be providing our customers with professionalism and friendly customer service that guarantee satisfaction every time.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Windows Cleaning & Pressure Washing market. We consider our key competitors to be: Big Little Guy Exterior Cleaning, Fish Window Cleaning. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Big Little Guy Exterior Cleaning, Fish Window Cleaning. By offing unique friendly service, trained professional staff and excellent customer service, with our 100% customer satisfactory guarantee..
Key Strategies
Over the next 6 months our focus will be to launch a mailing campaign in targeted residential areas. Also putting out door hangers, post cards, and hiring a sale manager within next 6 months. We will be putting graphics on our work vans too. . This task will be undertaken in the context of our broader strategy to We will continue mailing campaign. We will introduce new services such as scratched glass removal (glass Renu) and shower door restoration. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 new customers, Move into bigger office and setting up pressure washing and roof cleaning trailer.
About this document
Windows Cleaning & Pressure Washing Business Plan
This document was created by Joe of Castle Keepers Maintenance Inc using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment