Cederbridge 1 Page Business Plan
Overview
Cederbridge has a clear business objective to develop Hosting services. These services have been developed over Two years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Cederbridge has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to reduce costs of their IT infrastructure while increasing flexability while retaining security and confidence in their it resource.. This is a critical issue for our selected target market of Medium and large businesses.
The Value Proposition
Cederbridge is uniquely positioned to deliver value to Medium and large businesses. "Cederbridge will Provide a service which provides you with fixed cost IT solutions. Our services will save you money on large IT purchases." In order to be deliver on this value proposition, we We have the infastructure and expertise to provide you with a secure and reliable service which the added bonus that there is no vender lockin... This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Hosting market. We consider our key competitors to be: Many of the conventional hosting companies.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Many of the conventional hosting companies. by Our team or experts have many years of experience providing service improvements within corporation..
Key Strategies
Over the next 6 months our focus will be to aim to grow our customer base by seventy five. We will be rebranding the company to creat a strong presence. This task will be undertaken in the context of our broader strategy to We aim to put add further redundacy to our data centre also putting the connection time for customer service as well as increasing reliability of the service. This will allow us to move into new markets and facilitate our provision of a global service.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 75 customers. Achieve a national presence Obtain the first 50 international culstomers
About this document
Hosting Business Plan
This document was created by Adrian of Cederbridge using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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