Clean-it 1 Page Business Plan
Overview
Clean-it has a clear business objective to develop Cleaning service services. These services have been developed over 20yrs with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Clean-it has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Heavy dusting / floor care. This is a critical issue for our selected target market of Dependability.
The Value Proposition
Clean-it is uniquely positioned to deliver value to Dependability. "Clean-it , Is an honest and dependable cleaning service we will go the extra mile for your business .." In order to deliver on this value proposition, Our people are very knowledgeable in the different areas of cleaning.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Cleaning service market. We consider our key competitors to be: Jani king
Service master
Quality Janitorial
Rite way
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Jani king
Service master
Quality Janitorial
Rite way
Our people and myself are not student janitors, but very knowledgable service cleaners.
Key Strategies
Over the next 6 months our focus will be to Door to door advertising
Faxing flyers , email businesses . This task will be undertaken in the context of our broader strategy to Market and develop Clean-it These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Advertising and raising working capital, also developing new cleaning strategies .
About this document
Cleaning service Business Plan
This document was created by Mark of Clean-it using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment