Cookhouse Crabs 1 Page Business Plan
Overview
Cookhouse Crabs has a clear business objective to distribute Cooked Crabs services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Cookhouse Crabs has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for fresh seafood without the hassle of cooking. This is a critical issue for our selected target market of College functions.
The Value Proposition
Cookhouse Crabs is uniquely positioned to deliver value to College functions. "Cookhouse Crabs will Provide the best quality seafood in Tallahassee so you won't have to look elsewhere with fear of high prices." In order to be deliver on this value proposition, we Our passion for the best seafood product is more than just a job but a lifestyle. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Cooked Crabs market. We consider our key competitors to be: Sodexo . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sodexo by Sodexo provides quantity Cookhouse Crabs provides quality and quantity .
Key Strategies
Over the next 6 months our focus will be to Promote the business . This task will be undertaken in the context of our broader strategy to Cater to high profile clients. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain a shop Gain 100 new customers Expand our website
About this document
Cooked Crabs Business Plan
This document was created by Tommie of Cookhouse Crabs using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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