Divine Heritage Ministries 1 Page Business Plan
Overview
Divine Heritage Ministries has a clear business objective to develop, produce, promote and distribute Granola products and services. These products and services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Divine Heritage Ministries has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as too busy to eat a healthy breakfast. This is a critical issue for our selected target market of Health food outlets.
The Value Proposition
Divine Heritage Ministries is uniquely positioned to deliver value to Health food outlets. "Divine Heritage Ministries will The best granola in town." In order to be deliver on this value proposition, we Choice ingredients and no preservatives. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Granola market. We consider our key competitors to be: Imported cereals. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Imported cereals by Loaded with twelve ingredients.
Key Strategies
Over the next 6 months our focus will be to Employ a sales person. This task will be undertaken in the context of our broader strategy to Expand the number of customers and add new products to the existing line.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: available in Lotus stores Availavle in 7-Eleven Available in Heath food stores
About this document
Granola Business Plan
This document was created by David J Tan of Divine Heritage Ministries using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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