Pretty Little Princess Shoppe 1 Page Business Plan
Overview
Pretty Little Princess Shoppe has a clear business objective to develop, produce, promote and distribute Hair Accessories products and services. These products and services have been developed over 5.5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Pretty Little Princess Shoppe has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Have more inventory in stock. This is a critical issue for our selected target market of Moms of young girls.
The Value Proposition
Pretty Little Princess Shoppe is uniquely positioned to deliver value to Moms of young girls. "Pretty Little Princess Shoppe will Create the best matching affordable hair accessory." In order to be deliver on this value proposition, we have 26 Years of experience and a vast assortment of ribbon options. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Hair Accessories market. We consider our key competitors to be: Other boutiques,etsy. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other boutiques,etsy by Hair accessories that hold up and more availability to accurately match colors.
Key Strategies
Over the next 6 months our focus will be to Increase wholesale and retail sales. This task will be undertaken in the context of our broader strategy to Have at least 12 new wholesale accounts and increase weekly retail sales by 50%. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Gain more wholesale accounts Increase inventory Expand customer base
About this document
Hair Accessories Business Plan
This document was created by Julie of Pretty Little Princess Shoppe using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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