Total Body Solutions 1 Page Business Plan
Overview
Total Body Solutions has a clear business objective to promote Medical implants products. These products have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Total Body Solutions has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as overall patient/surgeon satisfaction. This is a critical issue for our selected target market of Surgeons.
The Value Proposition
Total Body Solutions is uniquely positioned to deliver value to Surgeons. "Total Body Solutions will Provide innovative products that are custom to surgeon and patient needs." In order to be deliver on this value proposition, we Because we are smaller we still put the surgeon at the forefront of what we do .. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Medical implants market. We consider our key competitors to be: Stryker
Synthes . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Stryker
Synthes by We have unique products that seperate us from many competitors as well as unmatched service .
Key Strategies
Over the next 6 months our focus will be to Increase sales calls . This task will be undertaken in the context of our broader strategy to Expand into new products . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new product increase monthly from previous month sales Repeat Business
About this document
Medical implants Business Plan
This document was created by Trey Prince of Total Body Solutions using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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