Travel and See 1 Page Business Plan
Overview
Travel and See has a clear business objective to promote accommodation, tours and dining services. These services have been developed over few month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Travel and See has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to promote itself and get recognized. This is a critical issue for our selected target market of independent travelers.
The Value Proposition
Travel and See is uniquely positioned to deliver value to independent travelers. "Travel and See will provide playful and easy way for custom made travelling." In order to be deliver on this value proposition, we put together our personal experience and obsession with the highest quality and transforme it into exciting experience for our customers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the accommodation, tours, dining market. We consider our key competitors to be: booking.com, expedia. com and kayak.com. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with booking.com, expedia. com and kayak.com by personal, playful and selective service.
Key Strategies
Over the next 6 months our focus will be to set up Web pages
get contractors and promote ourselves. This task will be undertaken in the context of our broader strategy to Cooperation with main travel agencies
our tour guiding tours. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get hotels, tours and restaurants engaged- 10 of each category Get online obtain first 100 customers
About this document
accommodation, tours, dining Business Plan
This document was created by Veronika of Travel and See using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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