Anchor Bare Bars 1 Page Business Plan
Overview
Anchor Bare Bars has a clear business objective to develop, produce, promote and distribute organic, fresh, natural, moisturizing products. These products have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Anchor Bare Bars has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as skin care, eczema, dry skin, redness. This is a critical issue for our selected target market of Middle aged women.
The Value Proposition
Anchor Bare Bars is uniquely positioned to deliver value to middle aged women. "Anchor Bare Bars is a Product that gives clients a new meaning to skincare." In order to be deliver on this value proposition,"Our product is handmade and tested by us first before we allow it to be sold." This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the organic, fresh, natural, moisturizing market. We consider our key competitors to be: Lush and Wholefoods. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Lush and Whole foods by the fact that everything is fresh and organic, they're no extra unknown ingredients..
Key Strategies
Over the next 6 months our focus will be to To convince our future buyers the effectiveness of the product by representation and demonstration. We will also use friends and families to try the bars and to spread the word to others. My sister and I are going to be in charge of sales and representation.. This task will be undertaken in the context of our broader strategy after 12 months I expect to have a larger client base as well as a higher profit margin. I will be expecting to produce more bars & be creating and developing more bars based off of feedback from our clients.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain over 1000 customers,Make a profit, Launch our product.
About this document
Organic, fresh, natural, moisturizing Business Plan
This document was created by Kimberly of Anchor Bare Bars using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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