Better Buzz 1 Page Business Plan

Coffee, tea, pastries Business Plan

Better Buzz 1 Page Business Plan

Overview

Better Buzz has a clear business objective to develop, produce, promote and distribute coffee, tea, pastries products. These products have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to establish a strong customer base with high repeat business. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Better Buzz has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as not having very many options for an excellent coffee product. Our goal is offer a higher quality product that delivers better taste, a better buzz, at a greater value than the competition. This is a critical issue for our selected target market of Caffeine enthusiasts.

The Value Proposition

Better Buzz is uniquely positioned to deliver value to Caffeine enthusiasts. "Better Buzz coffee packs more caffeine than our competitors and we roast our beans locally so there is no bitter burnt taste.." In order to be deliver on this value proposition, we Our local roasting factory produces a small batch roasting process to ensure a high quality flavor and smooth taste.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Coffee, tea, pastries market. We consider our key competitors to be: Starbucks,Ryan bros, and fast food chains. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Starbucks, Ryan bros, and fast food chains because our roasting process sets us way above the competition!

Key Strategies

Over the next 6 months our focus will be to employ friendly, cheerful staff to serve and promote the amazing beverages Better Buzz creates. We will work with social media and other marketing outlets to increase brand awareness and loyalty. This task will be undertaken in the context of our broader strategy to Focus on additional sales by selling coffee on amazon.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Establish a prime location.
Establish a relationship with our customer base and know our "regulars".
Launch new drinks to obtain new customers.

About this document
Coffee, tea, pastries Business Plan
This document was created by Kristen of Better Buzz using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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