Breakthrough Entertainment 1 Page Business Plan
Overview
Breakthrough Entertainment has a clear business objective to develop, produce, promote and distribute Internet Television Network products and services. These products and services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Breakthrough Entertainment has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to create a creative christian multimedia industry through internet television. This is a critical issue for our selected target market of Independent Gospel Artists.
The Value Proposition
Breakthrough Entertainment is uniquely positioned to deliver value to Independent Gospel Artists. "Breakthrough Entertainment will providing artists' with exposure of their music and media content through internet television." In order to be deliver on this value proposition, we our marketing,consulting, and creative department will focus on the branding of the network. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Internet Television Network market. We consider our key competitors to be: Ty TV Online
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Ty TV Online
by The advantages are that our tv network will use the latest marketing strategies in social media interaction (YouTube,Twitter, Facebook,and other social media sites).
Key Strategies
Over the next 6 months our focus will be to create a new brand in the christian entertainment industry concerning the internet television market. This task will be undertaken in the context of our broader strategy to I want to expand my existing internet television network to multiple cities and states via live streaming television network and mobile application. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Marketing/Promotions Launching A New Brand Developing New Creative Content
About this document
Internet Television Network Business Plan
This document was created by Mylan of Breakthrough Entertainment using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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