Huttons cafe 1 Page Business Plan
Overview
Huttons cafe has a clear business objective to produce Top coffee in our lifestyle shop. This concept has been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Huttons cafe has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Poor coffee.This is a critical issue for our selected target market of Office workers and Mums.
The Value Proposition
Huttons cafe is uniquely positioned to deliver value to Office workers and Mums. "Huttons cafe will Provide the best coffee with a biscuit, plus great customer service." In order to be able to deliver on this value proposition, we Will provide a great coffee offering in windsor. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Top coffee lifestyle shop market. We consider our key competitors to be: Costa, cafe Nero, old fire station,. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Costa, cafe Nero, old fire station, by Great coffee, USP is the fact the coffee offering is based in a furniture shop with existing customers..
Key Strategies
Over the next 6 months our focus will be to Install coffee machine, employ a barista and employ a pr agency to push Huttons windsor. This task will be undertaken in the context of our broader strategy to To be considered the best coffee in Windsor. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch the coffee bar Serve 100 customers Serve 500 customers
About this document
Top coffee lifestyle shop Business Plan
This document was created by Mark Hutton of Huttons cafe using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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