Novum Custom Homes 1 Page Business Plan
Overview
Novum Custom Homes has a clear business objective to produce Custom homes products and services. These products and services have been developed over 10 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Novum Custom Homes has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as New lower priced models. This is a critical issue for our selected target market of Upper middle class.
The Value Proposition
Novum Custom Homes is uniquely positioned to deliver value to Upper middle class. "Novum Custom Homes will Get in touch with new buyers around dayton." In order to be deliver on this value proposition, we Our unique designs and high service to our customers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Custom homes market. We consider our key competitors to be: Simms, design homes, Ellis , south Dayton . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Simms, design homes, Ellis , south Dayton by Our new trends and designs in our homes.
Key Strategies
Over the next 6 months our focus will be to Produce new product ranges from 400,000 to 600,000. This task will be undertaken in the context of our broader strategy to Have new models in different developments. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: New 400,000 range model New 600,000 range model Obtain 15 new lots
About this document
Custom homes Business Plan
This document was created by Doug of Novum Custom Homes using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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