Auto bar 1 Page Business Plan
Overview
Auto bar has a clear business objective to distribute Party drinks and alcohol products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Auto bar has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as "Paying a higher rate for alcohol after hours". This is a critical issue for our selected target market of People that lime and drink late.
The Value Proposition
Auto bar is uniquely positioned to deliver value to People that lime and drink late. "Auto bar will Provide alcohol delivery to you where you are at a great cost." In order to deliver on this value proposition, we contend that "You no longer have to pay higher cost for alcohol if your liming...plus the alcohol comes to you." This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Party drinks and alcohol market. We consider our key competitors to be: Clubs
Bars
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Clubs
Bars
by being a totally unique service
You pay a small fee for delivery
And you get what u pay for.
Key Strategies
Over the next 6 months our focus will be to Keep prices low
Offer a variety of products
Fast delivery. This task will be undertaken in the context of our broader strategy to Widen area of business
Hire more workers
Get a bigger storage location. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Have over 100 loyal customers ,Expand the product line ,Expand the area of operation
About this document
Party drinks and alcohol Business Plan
This document was created by Gerard of Auto bar using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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