Fitness By Instruction 1 Page Business Plan
Overview
Fitness By Instruction has a clear business objective to develop fitness and weight loss management services. These services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As part of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Fitness By Instruction has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as people with fitness or weight goals who require a more personalised approach to help them achieve results. This is a critical issue for our selected target market.
The Value Proposition
Fitness By Instruction is uniquely positioned to deliver value to people with weight and fitness goals. "Fitness By Instruction will motivate and inspires customers to reach goals they thought were unattainable.." In order to be deliver on this value proposition, we our personalised approach which focuses on the customer as an individual and targets their specific needs. The website offers a system to track their achievements against their goals. We also have qualified staff with a personal experience of achieving weight loss goals, along with a contact network offering phone and email support to all customers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the fitness and weight loss management market. We consider our key competitors to be: local gyms, boot camps, exercise classes. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with these business due to our personalised approach, website tracking system, and high level of support for all members.
Key Strategies
Over the next 6 months our focus will be to acquire and renovate a suitable premises in which to deliver classes. This will allow us to launch the fitness studio, begin to build membership numbers and expand the range of classes on offer.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next year are: to acquire premises, launch the fitness studio obtain 40 members.
About this document
fitness and weight loss management Business Plan
This document was created by Stephen of Fitness By Instruction using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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