Golden Horse Travel 1 Page Business Plan
Overview
Golden Horse Travel has a clear business objective to develop, produce, promote and distribute local and overseas travelling products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Golden Horse Travel has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as new tailor make trip. This is a critical issue for our selected target market of we plan for you.
The Value Proposition
Golden Horse Travel is uniquely positioned to deliver value to we plan for you. "Golden Horse Travel will provide a service to fit your plan as you want." In order to be deliver on this value proposition, we our friendly & reliable. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the local and overseas travelling market. We consider our key competitors to be: Evergreen. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Evergreen by latest & trendy.
Key Strategies
Over the next 6 months our focus will be to new outlet / office. This task will be undertaken in the context of our broader strategy to new website. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: New Outlet / Office New Website Advertising
About this document
local and overseas travelling Business Plan
This document was created by William of Golden Horse Travel using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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