Mahi'ai Ali'i 1 Page Business Plan

Quality Food To Home Business Plan

Mahi'ai Ali'i 1 Page Business Plan

Overview

Mahi'ai Ali'i has a clear business objective to produce Quality Food to Home products and services. These products and services have been developed over 30 yrs with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Mahi'ai Ali'i has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as island Grown Food. This is a critical issue for our selected target market of Kama'aina o Hawai'i.

The Value Proposition

Mahi'ai Ali'i is uniquely positioned to deliver value to Kama'aina o Hawai'i. "Mahi'ai Ali'i will Safely grow quality product." In order to be deliver on this value proposition, we have traditional knowledge with modern technology. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Quality Food To Home market. We consider our key competitors to be: Matson
Richard Ha
Wal-Mart
Target
Safeway. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Matson
Richard Ha
Wal-Mart
Target
Safeway by We Mahi'ai Ali'i are a family based farm supported by the community to feed the generations.

Key Strategies

Over the next 6 months our focus will be to Get a business plan written out and begin implementing it.. This task will be undertaken in the context of our broader strategy to Assess the situation and start to expand if results are permitting. Re-evaluate Business Plan for future Capital growth.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Feed Kupuna Feed Community Feed Hokule'a around the world

About this document
Quality Food To Home Business Plan
This document was created by Kala'i of Mahi'ai Ali'i using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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