Polson Wines 1 Page Business Plan
Overview
Polson Wines has a clear business objective to distribute Wine products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Polson Wines has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Most customers are never educated on wine, therefore do not know what quality of wine they are purchasing.. This is a critical issue for our selected target market of Restaurant patrons and Private tasting patrons..
The Value Proposition
Polson Wines is uniquely positioned to deliver value to Restaurant patrons and Private tasting patrons.. "Polson Wines will Provide education to wine enthusiasts with higher quality wines.." In order to be deliver on this value proposition, we Certified Sommelier and Certified Wine Specialist Designations.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Wine market. We consider our key competitors to be: Wine House has to constantly move product to be profitable. They rely on volume. I rely on education and uniqueness of presenting a wine tasting and educating. Adelaida Cellars has to sell their wine regardless of quality, I can pick and choose the best wine from each winery. Wine merchants rely on selling in volume with who they have a contract with, I can choose any wine and educate the client on the wine and give advice on good wines to buy. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Wine House has to constantly move product to be profitable. They rely on volume. I rely on education and uniqueness of presenting a wine tasting and educating. Adelaida Cellars has to sell their wine regardless of quality, I can pick and choose the best wine from each winery. Wine merchants rely on selling in volume with who they have a contract with, I can choose any wine and educate the client on the wine and give advice on good wines to buy. by We are in a different category than most traditional outlets. We can make money by doing in home wine tastings and private events. We can also make money on selling a particular wine at market that we purchased below market. .
Key Strategies
Over the next 6 months our focus will be to Using the power of networking with BNI, Bruin Professionals and Social Media we will create awareness of Polson Wines. Want to offer wine tasting seminars to local restaurants to get more face to face contact with potential customers. . This task will be undertaken in the context of our broader strategy to Want to have Bi Annual wine club that we deliver to subscribing members. Want local wine merchants to come to is to distribute their wines. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 50 Biannual wine club members Perform 20 wine tastings in a year Represent one winery for all of Southern CA
About this document
Wine Business Plan
This document was created by Tyler of Polson Wines using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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