Suzugia 1 Page Business Plan
Overview
Suzugia has a clear business objective to distribute Communications products and services. These products and services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Suzugia has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Budget constraints. This is a critical issue for our selected target market of Evidence gatherers.
The Value Proposition
Suzugia is uniquely positioned to deliver value to Evidence gatherers. "Suzugia will Keep frontline people out at the coal face." In order to be deliver on this value proposition, we Office forms are digitised, processed at the scene, and reconstituted as if they were filled in at the desk. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the communications market. We consider our key competitors to be: AIS. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with AIS by More investment in product and promotional activity.
Key Strategies
Over the next 6 months our focus will be to appoint introducers and go betweens. This task will be undertaken in the context of our broader strategy to Resell the products ourselves. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: First paying customer Market acceptance First 100 customers
About this document
Communications Business Plan
This document was created by Robert of Suzugia using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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