T-Rocks Construction Ltd 1 Page Business Plan

Maintenance of rural roads Business Plan

T-Rocks Construction Ltd 1 Page Business Plan

Overview

T-Rocks Construction Ltd has a clear business objective to develop, produce, promote and distribute Maintenance of rural roads products and services. These products and services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

T-Rocks Construction Ltd has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Improving road system to have access to better market in PNG & Oversease.. This is a critical issue for our selected target market of Construction workers, Large University Enrollments, etc..

The Value Proposition

T-Rocks Construction Ltd is uniquely positioned to deliver value to Construction workers, Large University Enrollments, etc.. "T-Rocks Construction Ltd will We value our customers when they appreciate the improved road system.." In order to be deliver on this value proposition, we We target rural population who are marginalized. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Maintenance of rural roads market. We consider our key competitors to be: We are rural based targeting village roads and council areas whilst our competitors targets urban road systems.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with We are rural based targeting village roads and council areas whilst our competitors targets urban road systems. by We are unique cause we small with full construction equipment with qualified personnel trained ready to take on any given road construction tasks..

Key Strategies

Over the next 6 months our focus will be to Recruit a Project Engineer & Project Accountant.. This task will be undertaken in the context of our broader strategy to Expand into Provincial & National Road Systems in PNG.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Establish new bases Increase manpower Add new machineries

About this document
Maintenance of rural roads Business Plan
This document was created by Berldon of T-Rocks Construction Ltd using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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