The Conlin Group of Creative Companies 1 Page Business Plan
Overview
The Conlin Group of Creative Companies has a clear business objective to develop, produce, promote and distribute education professional development products and services. These products and services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
The Conlin Group of Creative Companies has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to create lesson plans and organize field trips. This is a critical issue for our selected target market of teachers.
The Value Proposition
The Conlin Group of Creative Companies is uniquely positioned to deliver value to teachers. "The Conlin Group of Creative Companies will provide a service to help teachers create lesson plans and field trips that meet the required standards of learning. In order to be deliver on this value proposition, we having experience in teaching and utilizing technology seamlessly in the curriculum, we know the required obligations and time constraints put upon teachers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We do not have any direct competitors within the education professional development market of the Metropolitan Washington, D.C. are accomplishing exactly what we proclaim.consider our key competitors to be: unknown. Our understanding of this need has been used to refine our strategy and value proposition.
Key Strategies
Over the next three months our focus will be to write and sell a book. This task will be undertaken in the context of our broader strategy to promote workshops. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next two years are: complete book, create web site and to promote workshops.
About this document
Education professional development Business Plan
This document was created by Karen of The Conlin Group of Creative Companies using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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