The rustic kitchen 1 Page Business Plan
Overview
The rustic kitchen has a clear business objective to produce Edible gifts products. These products have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
The rustic kitchen has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Quality affordable packaged treats as gifts. This is a critical issue for our selected target market of Foodies, picnic goers.
The Value Proposition
The rustic kitchen is uniquely positioned to deliver value to Foodies, alfresco diners. "The rustic kitchen will Providing a quality product for you or a friend to enjoy as a gift or a treat. Also a quick easy modern picnic on the go with biodegradable picnic box." In order to be deliver on this value proposition, we Provides people with a quality picnic without any fuss. Also modern packaged edible gifts that are not on the market at present. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Edible gifts market. We consider our key competitors to be: Online stores, high street supermarkets. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Online stores, high street supermarkets by A better product, a new idea for alfresco dining.
Key Strategies
Over the next 6 months our focus will be to Get my product listed in appropriate shops. This task will be undertaken in the context of our broader strategy to Expand the range to increase sales and increase the amount of outlets the product sells in. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new product Work with big events I.e Wimbledon Obtain 100 sales
About this document
Edible gifts Business Plan
This document was created by Lee of The rustic kitchen using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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